Leading cryptocurrency exchange operator OK Group continues to transform its business, rebranding its cryptocurrency sector companies under the single name “OKX”.

Hong Fang, COO of OK Group and Chairman of OKX, uses X (formerly Twitter) to announce Okcoin will be renamed OKX in the coming months. Founded in 2013, Okcoin will have the same name as OK Group’s other cryptocurrency company, OKX (formerly OKEx).

“I have been a part of Okcoin for five years. For two years, we put a lot of love and care into our brand and products,” the executive wrote in the post. Increasing the rebranding of the platform across key operating jurisdictions will be optimal for its customers and businesses.

Starting in Singapore, OK Group plans to rebrand “Okcoin” to “OKX” in Europe and the United States over the next two months, Fang said. The manager assures that customers will receive “the same set of services within the same regulatory framework” and will interact with a new brand.

Fang also mentioned that OK Group has recently locked the “Okcoin” product brand in some regions, including Latin America, the Middle East and North Africa, South Asia, Hong Kong and other regions. other regions.

The executive stressed that the United States is still important to the company’s global strategy. “It’s a foundation for many of us on our team. It’s special for us,” Fang said, adding:

“Despite all challenges, we remain committed to the United States as a visionary leader who upholds the principles of empowering people and protecting freedom through technology, as always, and defining our future as it should be .”

The news comes a year after OK Group rebranded another part of its business, previously known as OKEx. In December 2022, at OKEx announcement Its transition for “OKX” to become more than just a centralized cryptocurrency exchange and open up decentralized finance, non-fungal tokens and Web3. The exchange was founded by OK Group CEO Star Xu in 2017.

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