In the northern region, which includes Chihuahua, online business creation has increased by 308% by 2022, i.e. fashion (40.8%), health And beauty (24.6%) and erotic (13%), the best-selling categories during the aforementioned period, reports the annual report “Mexico de Nubecommerce”, from the Tiendanube platform.

In the said region of the country, the average ticket on the platform was thousand 459.50 pesos. The fastest growing categories were health and beauty (72%), fashion (60%) and erotica (52%), which coincided with being the top three sellers in the world. during the year with 24.6%, 40.8% and 13%. respectively. .

In terms of means of payment in the region, the the credit card was the most used (37%), followed by personalized payments (22%) and bank transfer (6%). Mercadopago is positioned as the most used payment application. While for shipments, personalized shipments were the most used (55%), followed by Skydropx (12%) and physical shipments (10%). Note that 45% of purchases were made with free delivery.

have different sales channels This is important for businesses in the region, since in 2022 the direct channel was the most used (36%), followed by social networks (29%) and search engines (17%). 72% of purchases were made from a mobile device.

Special dates remain essential for entrepreneurs who have their store in storecloud. The Good End was the event in which the most entrepreneurs carried out commercial actions (59.8% in 2022 compared to 40% in 2021), followed by Christmas (58%) and Hot Sale (36.4 %). During these campaigns, the tendency to use promotionsfree shipping and coupons continue to be the preferred strategies for attracting customers and increasing sales.

In a general context, in 2022, 58.64% of the entrepreneurs at the origin of the cloud stores they have chosen to have their businesses digital-only, which currently do not have a physical store.

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This year, 54.96% are 100% dedicated to their online store, highlighting that more than 64% work from home and 53.09% of entrepreneurs manage their business on their own. The main reason entrepreneurs had to open an online store in 2022 was to grow their business to sell more (70.37%). When you inquire about the main difficulties to undertakethe lack of money (27.78%), time (21.60%) and technological knowledge (20.37%) were once again pointed out as the biggest challenges.

Entrepreneurs have understood the importance of social networks not only as sales channels or to provide customer service, but also as a tool to create and distribute content that improves the reach of brands. Facebook, instagram And WhatsApp were the three most used social networks to create and publish content by entrepreneurs.

Social networks are always allies indisputable for online sales. In 2022, they accounted for 22% of conversions from cloud stores, with Instagram being the favorite with 62%.