Elon Musk He regrets it, once again. The tycoon announced in his profile on X (Twitter) that he would once again make headlines for links published on the social network. Thus, the platform will cancel the controversial measure that the mogul implemented in October, when he decided that the preview of the connections to an external website will only display an image, without including further details.

The controversial decision was a question of “aesthetics”, as he said. But some recognized this action as part of the struggle the businessman has with the mainstream media.

Now Elon Musk has said that X (Twitter) will overlay the title on the image of a URL card. He didn’t say when, or show examples of what that would look like. Only this will happen with a next update.

Due to the change announced in August and implemented in October, X (Twitter) users must now click or tap the URL card to find out the headline or read the headline of a news article. Some have speculated that this is a way to reduce message sizes., in order to display more content in the food of the user. Others saw this change as a way to avoid alarmist headlines and thus put an end to the clickbait.

But the media likes Guardian, For example, they said it was a direct attack on the editors-in-chief.. The previous design was essential to reader traffic, British media claimed. To deal with this, some publishers have started writing their own titles on the images and publishing the link separately. The magazine Fortune He assured that even advertisers were unhappy with this measure.

The eternal fight between Elon Musk and the media in X (Twitter)

Since taking the helm of X (Twitter) in 2022, Elon Musk has made a series of abrupt changes. Many of them have directly targeted the world’s leading media outlets, which are highly critical of the person recognized as the richest person in the world.

The billionaire suspended journalists from the platform. It also removed verification of several media personalities, before it was a paid option. He began responding to requests for information and interviews with an automated message with the poop emoji. And the biggest struggle: the label in the profiles of state-funded media.

Elon Musk, earlier this year, told some television and radio networks, among them, RTVEthere BBC and the Canadian Radio-Canada— the clarification that these were “state-affiliated media” or “government-funded media”. The reaction was collective and scandalous. Some, like the Radio-Canadathey decided to leave X (Twitter). RTVE and the BBC They publicly demanded that the label be removed, as it called into question their editorial independence.

The mogul gave the label his arm first to the media, and now to the headlines. He has done this several times during this year of administration. But these days are particularly difficult for the company, which is facing a flight from its biggest advertisers.

The non-profit association Media matters to America released a report last week revealing that ads from tech companies including Apple, IBM, Amazon and Oracle were displayed alongside far-right publications. Some were anti-Semitic, openly pro-Nazi messages. Consequently, Apple, IBM, Disney and the European Commission have decided to suspend the directive on the social network. Among many others.

Elon Musk, true to his style, decided to sue Media Questions. The complaint, filed last Monday, accuses the organization of distorting the likelihood that ads would appear alongside radical content on X (Twitter). “Media Questions “He designed these images as a media strategy intended to drive advertisers off the platform and destroy X Corp,” the document states.

But it is not only Media Questions. Different organizations, including the European Union, agree that the arrival of Elon Musk has affected the moderation of content on the platform. As a result, hate speech has increased. Anti-Semitic messages, for example, doubled under his mandate.