Aston Martin will change its name in 2024: what is the new one?

The team he is part of Fernando Alonso From 2023 it will change its name for the next Formula 1 World Cup. “Aston Martin Cognizant F1 Team”the full name he has had for the last two years will change after Cognizant ceases to be the main sponsor.

Aramco will replace Cognizant

The full name of the British Formula 1 team will be “Aramco Aston Martin F1 Team”. Aramco, Saudi Arabia’s largest oil company and also a sponsor of additive manufacturing, will replace Competent next season.

Lawrence Stroll, team owner, reported on the change: “Cognizant was Aston Martin’s first title sponsor in Formula 1. They fully understood how a high-profile sports marketing partnership could raise its international profile, and the first phase of our relationship enjoyed spectacular success by increasing its brand awareness globally.

Fernando Alonso’s colleague Lance Stroll’s father highlighted the benefits that working with Cognizant has brought to the team: “What we see working with Cognizant is that they can really leverage their expertise in data, analytics and machine learning to create a difference, a big difference in our efforts as a design team build a faster racing car and become a more agile and efficient vehicle“.

Mike Krack announced improvements for the next races

On the other hand, we enter the week of the Grand Prix, more precisely in Austin, United States, the Circuit of the Americas will host the first of the last 5 races of the 2023 championship.

After the last Qatar GP where Verstappen proclaimed himself world champion for the third year in a row and in which Fernando Alonso added a good sixth place, Aston Martin boss Mike Krack reported that they would make improvements in the next races: “We have further improvements planned in the next races to come and I hope to reverse the trend.. “We have dropped our competitiveness a bit in the last few races, which is difficult for the whole team. So it is important that we strive to add something to the car and be more competitive,” said the Luxembourgish.

Stroll, forced to pull himself together

Aston’s objective for the next 5 races, in addition to making improvements to the car, is to recover one of its two drivers, in this case Lance Stroll. The Canadian’s morale is at its lowest and, between two things, he is more of a burden than a help. Lance added 47 points (10th) so far in the World Cup, while his teammate Fernando Alonso is 183 years old (4th) and has also only scored in 1 of the last 8 races.

The English brand occupies the fourth place in the Manufacturers’ World Cup (230) and you see how McLaren is only 11 points closer after the spectacular qualitative leap of this last part of the season. Between the two, Mercedes and especially Ferrari overtook Aston since Sainz and Leclerc scored many points.

Eugenia Tenny

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