This Sunday, the coup attacks by Bolsonaro protesters in Brasilia attracted the attention of the world, who looked at the events that shook the Brazilian capital. Naturally, the digital world was no stranger to this and the reactions of Internet users multiplied all over the planet. Majority impacts at issue Support for President Luiz Inácio Lula da Silva and rejection of the coup attempt.

Through a process of social listeningthe digital marketing agency tachyon analyzed the effects of the events in Brasilia, which occupied much of the conversation in Twitter, Facebook, Instagram, TikTok, YouTube and news portals.

Searches for concepts related to the neighboring country peaked on Sunday afternoon, with queries in different languages. Tanto el expresident Jair Bolsonaro como el actual mandatario Lula da Silva estuvieron en el podio de hashtags utilizados en redes sociales y el rechazo al attack fue altísimo en all el mundo, con los principal líderes pronunciándose en contra del golpe ya favor de la democracia y del head of state.

Google searches and user sentiment

On Sunday afternoon, searches on Google increased during the attacks, with terms entered by users reflecting growing interest in the attack. The notion of “coup” and the role of Bolsonaro sympathizers top the most searched terms.

Regarding users’ feelings in general regarding what was happening, the majority of negative mentions were negative, with 52% dismissing the hit. Meanwhile, 26% consisted of neutral mentions, mostly from the media, which were expressed in a more informative tone. The remaining 22%, made up mostly of right-wing referents, supported the assault in Brasilia.

The most used hashtags during the coups in Brasilia

Hashtag analysis shows conversation about Brazil was global. 4 in the top 10 refer to the country’s name in different languages: Portuguese, Spanish, English, French and Italian, while President Lula and former President Bolsonaro are also in the top ten. The #GolpeDeEstado hashtag reflected users’ concern.

The most used hashtags on Sunday, January 9 were:

• #Brazil
• #brasilia
• #Bolsonaro
• #Brazil
• #Lula
• #TeamLula
• #Brazil
• #STF
• #Rebellion
• #Brazil

The impact of the attacks on the world

In South America, the conversation about what was happening in Brazil focused in the main cities of the country (Sao Paulo, Rio de Janeiro and Brasilia) and in the capitals of Chile and Argentina.. Nevertheless, the whole continent closely followed the events.

In North America, meanwhile, the cities where it was spoken the most were New York, Washington DC and Mexico City. As for Europe, Madrid, Paris, London, Lisbon and Rome These were the major urban centers from which events in Brasilia were followed.

to integrate

Meanwhile, in Brazil, Lula reproduced on his networks each of the decisions he took to contain the coup attempt. Bolsonaro, for his part, denied being the intellectual author of the attacks. and he claimed to have always been “within the four lines of the Constitution”.

Moreover, several influencers commented on the attack and even actively participated in the networks collaborate in the identification of the aggressors.

The presidents of the main world powers condemn the attack on Brazilian democracy and show their support for Lula da Silva. Messages from Joe Biden, President of the United States; Emmanuel Macron, French President; and Justin Trudeau, Canadian Prime Minister.

In the region, heads of state unanimously expressed their support for Lula and for democracy in Brazilwith tweets from Alberto Fernández, Andrés Manuel López Obrador (Mexico), Gustavo Pietro (Colombia), Nicolás Maduro (Venezuela), Boric (Chile) and Miguel Díaz-Canel (Cuba).