Netflix has begun detailing new measures with which it will seek to end the practice of sharing accounts between multiple households, a plan it has been planning for months to increase its subscriber base.

The streaming platform has already tested some of these new features in several Latin American countries, which it now plans to expand to the rest of the world, initially starting in March.

It is in an update to its website in these countries – Costa Rica, Chile and Peru – that the American company reveals how it will ensure that passwords are not shared between several households.

Netflix will force users to set a “primary location” and force any device that wants to use the account to connect to that same Wi-Fi network at least once every 31 days.

“People outside your household will need to use their own account to watch Netflix. Netflix may not be viewable on devices that are not part of your primary location.

For those who wish to share their account with someone who does not live at home, Netflix has been testing in these three countries in recent months the possibility of adding additional members in exchange for an additional payment, an amount in in any case lower than that of their base. to plan. .

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Netflix details its measures against shared accounts in households

Netflix warns that a device may be locked when someone logs into it outside the primary location or if the account is repeatedly accessed from another location and offers the option to request a temporary code to access the service for 7 days, for example when travelling.

“The widespread use of shared accounts (more than 100 million households) compromises our ability to invest for the long term and improve Netflix, as well as grow our business,” the company explained last month in a letter to its customers. shareholders.

The platform’s terms of service previously stated that Netflix accounts were for people living in the same household, but for years the company was permissive with the practice of sharing passwords.

To curb it, the company has also started to force verification of the devices you log in from and uses information like IP addresses, device IDs, and account activity to detect which devices aren’t part of it. of a hearth.

On the other hand, Netflix announced this Wednesday in a press release improvements to its Premium plan, which include access to “spatial audio” to enjoy surround sound on all devices and without the need for special devices.

In addition, it will make it possible to view content to download without an internet connection on a greater number of devices, increasing from four to six maximum for premium subscribers.

With information from EFE.

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