Post-pandemic, Cuba has failed to return to 2019 levels, which is why hotel chains such as Meliá, which has a strong presence on the island, are seeking to prioritize online sales by renewing its site Web, which she has adapted to new technologies to detail tourists. its hotels and Cuba’s tourist offer.

The new website allows the traveler to easily access the offers of the hotels of the Spanish chain, located in Havana, Varadero, Cayo Santa María, Cayo Coco, among other destinations. The main feature of the new website is its hotels, but also its extra-hotel services focusing on experiential activities and places that can be enjoyed on the island.

With this, Meliá would give more importance to this sales channel than to the travel agencies themselves, since the search for travel begins on the Internet. The hotelier wishes to offer with this site “clarity, security and inspiration from the first click”.

The new web design adapts to mobile devices. In addition, it highlights its Meliá Rewards loyalty program. “Meliá in Cuba offers offers from 98 euros per night in its “all-inclusive” hotels in various Cuban provinces”, specifies the Cuban Directory.

as reported REPORTUR.mx, Cuba’s hotel occupancy recovery was the weakest in the Caribbean, averaging just 15%, while Cancún and the Dominican Republic averaged 75%. (Cuba filled 15% of its beds compared to 75% in Cancun and the Dominican Republic).

Cuba in 2022 recovered 200%, with only 15.6%, thanks to Canadian tourism. In this way, the island managed to stem the crisis, since in 2021 it had reached 5.7% of occupied rooms. According to data from the National Statistics and Information Office (ONEI), in 2022 Canada led the arrival of international tourists, with a total of 532,487, followed by Cubans residing abroad. abroad with 333,191 visitors.