(Information transmitted by the entity that signs it:)
“The conference, which will be attended by leaders from the worlds of politics, business and communication, can be followed by streaming
Thinking Heads presents a macro-study on political reputation in Spain, the EU and Latin America.
The study revealed the reputation of key world leaders, as well as the state of public opinion in each country.
EU citizens coincide with the global ranking, valuing three women as top leaders, although Zelensky is the most popular leader.
The Nordic countries, together with Canada, are at the top of the ranking of countries at the world level and Spain is in position number 16, as is the case with the reputation of its leader.
Pedro Sánchez is better perceived with the Anglo-Saxon public and obtains its lowest reputation in LATAM and in the Middle East.
Eight of the ten most popular leaders in the world are Europeans, according to data from the first global study on political leadership and the reputation of countries which is presented today at the conference “Political Leadership and Reglobalization in Latin America, Spain and in Europe” organized by Thinking Heads and Casa América de América, which will last until 5:00 p.m. and in the presence of former Prime Ministers, Mariano Rajoy and José Luis Rodríguez Zapatero.
Thinking Heads, a specialist consultancy with significant international experience in leadership and managing the reputation of people and organisations, has just presented the first results of its study. Participating in the top 10 at the world level, there is a shared leadership: 5 women and 5 men. It should be noted that given the predominantly male face of politics, the highest rated leaders are women: Sanna Marin, Prime Minister of Finland, Jacinda Ardern, Prime Minister of New Zealand and Mette Frederiksen, Prime Minister of Denmark. Regarding Spain, Pedro Sánchez appears in position number 16, among his European counterparts Olaf Scholz, Chancellor of Germany and Emmanuel Macron, President of France. By region, Pedro Sánchez is better perceived by the Anglo-Saxon public, while his notoriety is lower in LATAM and the Middle East. In a very dynamic and demanding environment, society asks leaders to be trustworthy, to take an interest in the problems of citizens and to manage public affairs appropriately.
If we look at the reputation of countries globally, Finland, Denmark and Canada are at the top of the ranking, and Spain is in the middle zone at number 16, behind France and ahead of the United States. . a superior reputation in numerical terms to that of its political leader, but both aligned occupying the same position. The first Latin American country to appear in the ranking is Panama, which ranks 20th, followed by Argentina (21st), Costa Rica (22nd), Chile (23rd) and Brazil (24th).
The perception of leadership in Europe
For European citizens, the most appreciated leaders coincide with the three countries with the best reputation in the region: Finland, Sweden and Denmark. All three are headed by women. At this point, Volodimir Zelenski stands out, because he is the leader most appreciated by European citizens, pushed by the current economic situation which reinforces his reputation. This Zelensky effect revolves around political leadership, as it does not affect the reputation of the country, Ukraine, which ranks 26th.
In the ranking of European leaders, the Spanish leader, Pedro Sánchez, obtains 8th place, very close to the French President, Emmanuel Macron. Polish President Andrzej Duda is in last place, becoming the only European leader to fail.
The study uncovered the reputation of key world leaders and the state of public opinion in each country. It covers 37 countries from five continents, including members of the G-20 and much of Latin America and its current leaders. Daniel Romero-Abreu, President and Founder of Thinking Heads, opened the event by explaining: with this study, we have gone beyond global scores: we have deconstructed the perception of leaders to know which qualities are most valued. And as an overall result, we found that citizens essentially demand two things from their leaders: integrity and keeping their promises.
For his part, Enrique Johnson, Managing Partner of Thinking Heads, presented an overview of the reputation study. The results let us know what each region asks of its leaders. The study highlights that in European countries, the ability to provide inspirational ideas is gaining greater relevance; In the case of the North American society, the ability to be recognized and create support is one of the main keys, while in the case of the Arab world, the ability to manage public affairs well is the most valued. . Political leadership is a fundamental and useful tool for creating value in a country, Johnson stressed.
He goes on to explain that this study allowed us to relate the evolution of political leadership to socio-economic variables: We observe that for each point of growth in the reputation of a leader at the world level, it is estimated that it has an average impact of 3.2% on investments, and 2.8% on the number of visitors from the first country. These data are potential, but they help us to understand and contextualize the relevance of the reputation of the leader in this type of variable. This analysis, applied to the reality of Spain, explains that for each point of growth in the notoriety of Pedro Sánchez, it is estimated that on average it will have an impact of 5.14% on investments, and 2.9 % on the number of visitors to the country. it leads to.
For Antonio Hernández-Rodicio, member of Thinking Heads: This event faithfully represents the experience, the dedication and the main objective of Thinking Heads, which is to understand the world through political leadership and reputation.
Dew Mudarra
Responsible for the communication
rms@thinkingheads.com
Office: +34-91 310 7740
Mobile: +34 646 129 705
www.thinkingheads.com
Velázquez, 24. 7 Left. 28001 Madrid, Spain”
AGENCIA EFE SA is not responsible for the information contained in this message and does not assume any responsibility vis-à-vis third parties for the entirety of its content, and is also exonerated from the responsibility of the entity that sent it. written.
“Amateur introvert. Pop culture trailblazer. Incurable bacon aficionado.”
