engineering sport reached a new agreement to offer the broadcast of NFL games on the recently launched TSN+ platforma streaming product of the Canadian sports channel The Sports Network (TSN).

As the Official News Partner of the NFL, Genius Sports will power augmented reality broadcasts during the upcoming NFL Playoffs and Super Bowl LVII.

Augmented reality NFL shows on TSN+ will give fans ‘a whole new experience’ combining data-driven play-by-play insights, graphic overlays, visualizations and more.

By incorporating NFL NGS information into the live stream, it will add player statssuch as the number of passes completed, yards rushing, passing and receiving will be superimposed on the match actionas well as increased trails, maps with radars and other elements on the playing field.

TSN+ shows will use Genius Sports’ full augmented reality toolsetwhich offer live broadcasts of competitions such as the NFL, EPL, NBA, March Madness and many more. TSN+ is a new direct-to-consumer product available on TSN.ca and the TSN app of Bell Media’s Canadian sports broadcaster, TSN.

The augmented reality streams available on TSN+ are in addition to live game coverage from TSN, CTV, CTV 2 and RDS, all of which offer nationwide game broadcasts in all league broadcast windows. Bell Media is the exclusive broadcast partner of the NFL in Canada.

Shawn Redmond, Vice President of Bell Media Sportscommented, “TSN+ allows fans to immerse themselves in TSN’s premier live sports portfolio comprised of augmented reality streams, multicasting and additional highlights from our flagship properties, including the NFL.”

“We are thrilled to partner with Genius Sports to bring these feeds enriched with exclusive data for the NFL Playoffs and Super Bowl LVII to TSN+ users,” he added.

Mark Locke, CEO of Genius Sportssaid, “Together with TSN, we are thrilled to power the NFL’s most advanced broadcasts through a unique encounter between our cutting-edge technology and an innovative new platform that will, for the first time, bring American football to Canadians fans of the NFL”.

“The NFL Playoffs and the Super Bowl are world famous and we are proud to offer our complete suite of augmented reality tools applied to broadcasts to help bring fans closer to the action, transforming the way every game is experienced on TSN+.”