Last week we were talking about a company that had hired Joan Jett and Ozzy Osbourne as main characters in their upcoming Super Bowl halftime commercial. Well, they won’t be the only rock icons there will be, since this weekend we discovered that Dave Grohhe will be another, accompanying the Canadian whiskey brand Royal Crown.
Electric wheelchair, peanut butter, egg cartons…did we miss anything? Stay tuned for what we did?? #SBLVII pic.twitter.com/ws4frRjKF5
—Crown Royal (@CrownRoyal) January 27, 2023
This announcement already has a date and time, it will be Sunday, February 12, when the final will take place, in the third quarter of the match. Advertising is in the hands of the advertising agency Anomaly and is directed by Jake Scott.
Diageo’s Vice President of Whiskey North Americadistribution company royal crown, spoke about the choice of Dave Grohl to lead this spot: “David he is a huge fan of royal crown and the perfect partner to deliver a message of gratitude to audiences authentic to the brand. After seeing the work come to life, we have some great content to share over the next two weeks, including the decision to increase our commitment to Super Bowl to run a :60 in the game”.
https://www.youtube.com/watch?v=AcTm_4ZLZqg
Looking a bit at the brand profile, Crown Rotal is one of the oldest premium whiskeys in Canada, which has the track record of being the second largest liquor brand in the United States, hence the reason why they have the potential power to rely on Dave Grohl for an announcement of such magnitude. After all the announcements of the return of Foo Fighters, We are also happy to see these things because it means that Dave Grohl is back.
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