There Concordia University of Canada won first place in the business case competition International Case Competition of the University of Navarra (UNICC). After six days of competition, the students, divided into 16 teams, took part in a 12-hour final that took place at the Hotel Tres Reyes in Pamplona and the El Sadar StadiumThe four finalist teams had to come up with a business proposal on how increase Osasuna's revenuesrelying on internationalization and digitalization.
More than 60 students from 15 universities in nine countries participated in this unique event among Spanish universities and organized by students of the Faculty of Economics of the University of Navarra since 2013.
After Concordia Universityin second place was Wilfrid Laurier University, also from Canada; in third place was the Chinese University of Hong Kong; and fourth was the University of California, Berkeley. In addition to Canada, Hong Kong and the United States, teams came from Spain, Lebanon, Norway, Portugal and the Netherlands.
SOLVE REAL PROBLEMS
For six days, university students tried to solve, in addition to the Osasunacases of companies such as Cashfana and Veridas and presented their solutions to a jury composed of professionals from the companies themselves and renowned consulting firms. Members of entities such as Viscofan, Telefónica, Glovo, McKinsey & Company, Veridas, Siemens Gamesa, Cashfana, Grupo La Información, Deloitte, World Football Summit, Congelados de Navarra and Osasuna judged the students' proposals.
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