FC Barcelona will wear the emblem of singer Drake in the jersey he will wear in the next Clasico against Real Madrid, corresponding to the ninth day of LaLiga Santander and which takes place this Sunday (4:15 p.m.) at the Santiago Bernabéu, for celebrate the world record of streams on Spotify by the Canadian artist.
For the first time, the Barça team will enter the pitch with a shirt that the logo of its main sponsor will not appear on the front but the emblem of singer and songwriter Drake, winner of 4 Grammy awards and the first to reach the 50 billion streams on Spotify.
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— FC Barcelona (@FCBarcelona_es) October 14, 2022
So fans, instead of reading the name of the world’s most popular streaming audio subscription service on the front of Barca’s shirt you will see the silhouette of an owlwhich corresponds to the logo of the brand promoted by the Canadian singer.
Spotify is donating this space on the match shirt as part of an action that is part of the agreement with Barcelona and is included among the activities that will be carried out inside to provide innovative experiences for football fans and reach new audiences through music.
This type of change is expected on the front of the shirt can occur repeatedly throughout the season. To publicize the design that the players will wear, Barça and Spotify had the same singer, who posted content with the shirt through his Instagram profile, where he has more than 120 million followers.
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Put the Drake logo on the front of the jersey, Barça and Spotify celebrate the milestone reached by the singer, being the first artist to reach 50 billion views of his songs on the platform.
Drake is responsible for hits like ‘Take Care’ or ‘Certified Lover Boy’. He racks up records for his singles and has topped major hits lists around the world and throughout his musical career he has received over 275 awards including four Grammy Awards, considered one of the major international distinctions in the world of music. .
As part of the action to commemorate the record achieved by the singer, it is also expected that the men of Xavi Hernández get dressed while warming up match a special version of the shirt, which show name and number of drake 50 on the back, with the Spotify logo on the front.
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