The two world-renowned Quebec companies celebrated the influence of Canadian creativity and talent during the Montreal premiere of Corteo by Cirque du Soleil at the Bell Centre.

Air Canada will continue to be the official airline for marquee and arena shows in Canada, the United States, Europe and Australia until December 2024. (CNW Group/Air Canada)

“Air Canada and Cirque du Soleil are two iconic Quebec organizations that deliver best-in-class travel and entertainment experiences to customers around the world, respectively. We are thrilled to continue our partnership with Cirque du Soleil as we share the same values ​​and the importance of celebrating Canadian innovation and creativity with people across the country and around the world. » said Lucie GuillemetteExecutive Vice President and Chief Commercial Officer of Air Canada.

Since January 2020, Air Canada has been the official airline that transports Cirque du Soleil employees and artists to shows in many destinations around the world. The renewed partnership allows Air Canada to continue to be a champion of Canadian and global talent in the skies and on the world stage. As a global airline, Air Canada flies to six continents and nearly 200 destinations, including many of Cirque du Soleil’s 2023 tours to Vancouver, Calgary, Toronto, Montreal, Los Angeles, Denver and London, to name a few. some.

More than 125 million viewers have attended a Cirque du Soleil marquee or arena show since 1984, as their wonderful productions remain enduring and culturally relevant on an international scale.

“We are thrilled to partner with a world-renowned brand like Air Canada as the official airline for our roadshows. With our shared values ​​and Canadian roots, we will continue to entertain the world to make it a better place for all, through the power of creativity and meaningful experiences”added Nickole TaraChief Growth Officer of Cirque du Soleil Entertainment Group.

The multi-year deal includes brand inclusion in Cirque du Soleil communication campaigns, on-site visibility and promotional privileges, and a strong hospitality package in all territories.