Canadian Nutrien continues its expansion in Brazil and adds a new retail chain

The Canadian Nutrien does not stop its growth projects in Brazil. This time announced an agreement to acquire distribution company Safra Rica, which has been operating in the states of Minas Gerais and Sao Paulo for 19 years.

In July, the company had already carried out a similar operation, by purchasing Casa do Adubo, which has 39 commercial stores and 10 distribution centers.

Safra Rica has nine business units, seven in northwest Sao Paulo and two in southwest Minas Gerais, regions focused on expansion and with access to more than 1,800 active customers.

After the approval of the free competition body, the Administrative Council for Economic Defense (CADE), Nutrien will have 200 commercial units, including stores and experience centers, distributed throughout Latin America, as well as A field team with 1,000 specialized professionals working in the region to serve more than 110,000 customers, he detailed in a press release.

Since 2020, The company has already made seven acquisitions that strengthen its presence in Brazil and consolidate its agricultural retail operations in Latin America.

“With Safra Rica, we are going to expand our presence in the states of Sao Paulo and Minas Gerais, regions with great potential for expansion not only for cereals, but also for other crops, such as sugar cane and citrus fruits. This is another acquisition that will allow us to increase our reach on the ground to offer integrated, individualized and sustainable services and solutions to farmers in the region.”, said Nutrien President for Latin America, André Dias.

Completion of the transaction is subject to the approval of the Board of Directors for Economic Defense (CADE) and other customary closing conditions.

Shawn Jacobs

"Incurable alcohol evangelist. Unapologetic pop culture scholar. Subtly charming webaholic."

Leave a Reply

Your email address will not be published. Required fields are marked *