“The weekend of Aruser@s” will not return The sixth see you next year. The Atresmedia channel announced on Wednesday that gives holiday during the world cup in qatar 2022 in the program that Alfonso Arús presents and directs on Saturday afternoons, a period that will mix with those of Christmas.
In the press release sent to the media, the audiovisual group places the return of the program to the Saturday afternoon slot at the beginning of next year 2023.
LaSexta’s decision comes after ‘Aruser@s weekend’ records a new high in its audience data. The Alfonso Arús format has maintained a positive trend since its premiere in September, registering a share of 5.6% last Saturday (578,000 viewers on average) and 4,398,000 unique viewers.
In just two months, the space managed to grow the viewership of this Saturday slot on LaSexta by one percentage point (5.0%). compared to the average that the chain maintained in 2022 at that time. This translates into a +25% increase in the channel’s audience.
This positive development also coincides with the success that ‘Aruser@s’ is reaping on LaSexta’s mornings. The show LaSexta has already accumulated 6 consecutive months of absolute leadership, registering an 18.2% audience share in October, its best monthly record ever.
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