Ready, prepared and fully operational for this new Christmas campaign, the new Hermès boutique in Barcelona has just opened its doors in Barcelona. An establishment located in the center and exclusive Paseo de Gracia, which comes to take over the store from which the famous Parisian house operated until now at number 77 of this busy commercial artery, thus maintaining the number of 4 stores throughout the Spain, with two establishments in Madrid, its store in Marbella and this new store in Barcelona.

Located at number 81 Paseo de Gracia, barely 30 meters from its previous location, already closed to the public since last November 21, the new Hermès store in Barcelona adds nearly a little over 370 square meters, organized on the two floors, lovingly decorated and restored, that owns the new shop. A dazzling space from which the French firm has already made available to its select clientele its wide range of clothing and fashion accessories, both for men and women, main pillars of a catalog that ends up growing stronger with its range of perfumes and accessories, among which stand out leather goods, silk or its series of jewelry and watches. Pieces all finely presented on the surface of this new boutique, reflecting both the good “savoir-faire” of the French house and the Mediterranean and cosmopolitan airs that one breathes in Barcelona, ​​in a sum of characteristics and sensations. that the establishment itself is responsible for personifying, through a space enriched with a traditional Mediterranean patio, responsible for flooding the interior of a shop with light that, in addition to its value as a Mediterranean space, will also offer its most select customers a VIP lounge where you can enjoy a more personalized and exclusive shopping experience.

“Located a few steps from the previous location, this new space has a spacious distribution distributed over two floors and with a large patio and private garden, in the urban tradition and outdoor lifestyle” that is lived in the city, Hermès himself pointed out through a statement. “The result is a colorful and contemporary expression of the codes of the house, in dialogue with the vitality of the coastal town, with its proximity to nature and with the distinctive Catalan modernist architecture: a marvelous setting that testifies to the deep roots of Hermès in the region and its commitment to its local customers.

With a Mediterranean patio and private rooms

Located at the foot of a modernist building from the end of the 19th century, the design of the new boutique was carried out by the Parisian interior design studio RDAI, while the design of the interior garden, the centerpiece of the new boutique, was in the hands of the Catalan company specializing in landscaping Local4. Professionals who have thus worked with four hands to end up giving the new establishment this unique and distinctive character, drowned in references and influences from the very essence of Barcelona.

In this way, the interior of the new store has been modeled according to the sinuous inspirations of Gaudí’s modernist architecture, while at the same time, and in the area that corresponds to the upper floor, the 19th century pieces that have retained the original construction. Rooms among which stand out the colorful stained glass windows of Japanese inspiration, the work of the Catalan modernist artist Antoni Rigalt i Blanch, or the mosaic floors made from pieces of the historic Valencian ceramic firm Nolla, promoted by the Valencian businessman Miguel Nolla, ascendant of the politician and historic mayor of Valencia, Rita Barberá Nolla.

Regarding its interior layout, and under this atmosphere dominated by spacious spaces with high ceilings and bright light, we begin our visit inside the store with a ground floor that we will find organized around two main rooms . In the first of them, located at the front of the new store, we will find the collections of silk articles, perfumes and accessories for women, facing the same worlds of the Hermès collections for men, as well as a corner reserved for collections of articles for the home, and another for jewelry and watches. Access from here to this second room, at the back of the establishment, dominated by the large bay windows which give access to the garden and the interior patio, serving in its case as an environment for the ready-to-wear fashion proposals. porter Hermès à-porter for men and women. Characterizing this access floor at street level that extends to the interior garden, to remain within this same framework of dialogue between Hermès and the city of Barcelona, ​​based, in addition to its “Gaudi-inspired” lines , with its sand-coloured stuccoed walls and floors decorated with a marine-inspired mosaic.

Meanwhile, already in the upper part of the store, we find this private room for which original pieces have been preserved, restored and recovered, such as the stained glass windows by Rigalt i Blanch and the Nolla ceramic floors. A few mosaics that can be found giving character to the three separate bedrooms available on the upper floor, just as finely decorated with custom-made furniture, cozy sofas and various carved wooden sliding doors. The most remarkable elements of a boutique, the atmosphere of which has been completed by the addition of works of contemporary art, such as the photographs of the sea by the Canadian photographer Amy Friend, the colorful works of the Irishman Richard Gorman, pieces from the Émile Hermès collection or the “Songe Solaire” light piece by French artist Nathalie Junod Ponsard. An artistic installation that has been chosen precisely as the best witness and the best way to represent, coinciding with the inauguration of the space, that same spirit of dialogue between the tradition of the house and the cosmopolitanism of Barcelona, ​​its light and its Mediterranean soul, of which the walls of this new boutique are an example.

“From the moment they arrive, visitors will be captivated by a dazzling palette that dances between the azure blue and sea green tones of the Mediterranean, with hints of vibrant orange and electric pink,” continues Hermès. “Color is used to delineate each space, as in the cabinets” that will be found “lacquered in bright blue from which jewelry and watches are displayed”, to this “eye-catching variety of hand-woven mohair rugs”, in gradient colors, which “frame the worlds of men’s and women’s ready-to-wear”. All this, while “bursts of color, in the form of bright enamel tables, set the scene with a cheerful and eccentric style”, and the garden, “with local flora, such as citrus and Mediterranean pines, as well as jacarandas and magnolias and luminous bouquets of bougainvillea” becomes the real heart towards which this new Hermès boutique on Paseo de Gracia breathes.