Barcelona works with the music platform Spotify as main sponsor of this season. The company’s logo appears on the club’s jersey, on advertising materials at Camp Nou, the stadium which also bears its official name.

Follow minute by minute and all the details of the Clásico Madrid-Barça de LaLiga here

However, the Blaugrana club surprised by changing the logo of their sponsor on their shirt for one of the most important matches since The Clásico against Real Madrid will be played this Sunday, October 16 at the Santiago Bernabéu.

Why do Barcelona wear an owl on their shirt and not the Spotify logo in the Clasico against Real Madrid in LaLiga 2022-2023

Barcelona players are wearing the owl logo at the Bernabéu and not the Spotify logo, but this change has been agreed with their sponsor, as announced by the Catalan club themselves. This owl is singer Drake’s trademark logo and they use it on the Blaugrana shirt to celebrate that he was the first to reach 50,000 million views on Spotify.

This is how Barça themselves explained in a statement: “One of the key axes of the alliance between FC Barcelona and Spotify is unite football and music to reach new audiences around the world. Now, to bring together these two areas, which share their ability to unite people and stir the emotions of fans, the first men’s football team will take to the pitch in Sunday’s Clásico with a shirt that, for the first time, will not have the logo of its main partner on the front, but the emblem of an internationally renowned artist: the singer and songwriter Drake, winner of 4 Grammy Awards and the first to reach 50 billion streams on Spotify.”

“So on October 16, instead of reading the name of the audio subscription service in diffusion the most popular in the world on the front of Barça’s jersey, spectators watching the game against Real Madrid will see the silhouette of an owl, which corresponds to the logo of the brand promoted by the Canadian singer. As part of the action to commemorate the record reached by the singer, it is also expected that Xavi’s men will wear a special version of the shirt during the pre-match warm-up, showing the number 50 on the back,with the Spotify logo on the front“, adds the blaugrana club.

Drake himself made public on his Instagram profile this alliance with Barcelona and Spotify on his Instagram account, where he has more than 120 million followers.

Aubrey Drake Graham, known simply as Drake, is a rapper, singer, songwriter, producer and actor born in Canada in 1986. From a Canadian mother and an American father, he has had musical influences from his youngest age since his father was a drummer for Jerry Le Lewis.

At the age of 15, he made his first forays into television series in Canada and in 2010 he began his musical career by releasing his first studio album Hip-hop entitled “Thank me later.” This dictionary was followed by Take Care (2011), Nothing Was the Same (2013), Views (2016), What a Time to be Alive (2015) and Scorpion (2018).

Barça themselves point out that “aaccumulates records for his singles and found himself in the TOP 1 of the main hit-lists around the world and throughout his musical career, he has received more than 275 awards, including four Grammy Awards, considered one of the main international honors in the world of music”.