This is the first time that the Barca club have changed their sponsor’s logo to that of an artist as part of the agreement with Spotify

BARCELONA, Oct. 14 (EUROPA PRESS) –

FC Barcelona will wear the emblem of singer Drake on the jersey they will wear in the next Clasico against Real Madrid, corresponding to the ninth day of LaLiga Santander and which will be played this Sunday (4:15 p.m.) at the Santiago Bernabéu, to celebrate the Canadian artist’s world record for Spotify streams.

For the first time, the Barça team will take to the pitch dressed in a shirt that will not display the logo of its main sponsor on the front, but rather the emblem of singer-songwriter Drake, winner of 4 Grammy Awards and the first to reach 50,000 million views on Spotify.

So instead of reading the name of the world’s most popular streaming audio subscription service on the front of Barca’s shirt, fans will see the silhouette of an owl, which matches the logo of the brand promoted by the singer. canadian.

Spotify is donating this space on the match shirt as part of an action that is part of the agreement with Barcelona and is included among the activities that will be carried out inside to provide innovative experiences for football fans and reach new audiences through music.

It is expected that this type of change to the front of the shirt will occur several times throughout the season. To publicize the design that the players will wear, Barça and Spotify have had the same singer, who posted content with the shirt through his Instagram profile, where he has more than 120 million followers.

By affixing the Drake logo to the front of the jersey, Barça and Spotify are celebrating the milestone reached by the singer, being the first artist to reach 50,000 million views of his songs on the platform.

Drake is responsible for hits like “Take Care” or “Certified Lover Boy”. He racks up records for his singles and has topped major hits lists around the world and throughout his music career he has received over 275 awards including four Grammy Awards, considered one of the major international distinctions in the world of music. .

As part of the action to commemorate the record achieved by the singer, it is also expected that Xavi Hernández’s men will wear a special version of the shirt during the warm-up before the match, which indicates Drake’s name and number 50 on the back, with the Spotify logo on the front.