With an investment of 300 million pesos and a five-year project, 30 branches of the Canadian franchise Tim Hortons will be installed in La Laguna.

This Monday the announcement was made of the first 20 branches that will be built in Torreón, with an investment of 160 million pesos, the first on Independencia Boulevard and in the Galerías shopping center. It is estimated that three will be ready before the end of this year and three more in the first months of 2024.

Emmanuel Hinojosa Arroyo, director of development and institutional relations at Tim Hortons, indicated that 20 branches are planned in Torreón and 10 others in La Laguna de Durango, in a project that would take five years and which, in total, would represent an investment of 300 million pesos.

He estimated that the lagoon region welcomes job creation with open arms. He indicated that between 400 and 500 direct jobs are expected in the 20 agencies in Torreón, and that this figure would rise to 700 when adding those in La Laguna de Durango.

He highlighted that the company currently has 70 branches in Mexico, including five in the state of Coahuila.

Mayor Román Alberto Cepeda González and Governor Miguel Ángel Riquelme Solís announced the new franchise.

Cepeda González said it was clear what they had to do as government orders for the economic development of Torreón.

“Doing it every Monday, thinking about actions relating to security, economic development and education, is thinking about balanced growth,” he expressed.

He considered that the strength and growth of Torreón is due to the good coordination it has had with the State Government and with the Private Initiative.

“Knowing what each of us must do, generating conditions, certainty and security, leads us to receive advertisements from companies like this,” he indicated.

The governor of Coahuila said that the fact that the chain announces the installation of 20 branches is a very good sign for Torreón.

“Economic growth, economic production and purchasing power have also increased in the main municipalities of the five regions of the entity”, he indicated, “a commercial chain of these dimensions never risks its capital, it is always installed in the most reliable location, where you are assured of meeting your sales levels and expectations.

Lucía López Sarre, director of marketing and innovation at Tim Hortons, said expanding the brand into new markets is not only a business step, but also a journey that brings the promise of sharing culture , promote economic growth and strengthen the community. ties.

At the end of the event, the authorities and management unveiled the plaque marking the company’s arrival in Torreón.