Written in SPORTS he
Nike announced that it was permanently ceasing to sponsor the canadian hockey federation on the ice for allegedly going public that the institution has used millions of dollars to privately resolve numerous sexual abuse cases.
Other companies that have traditionally sponsored the federation, such as the chain of commercial establishments Canadian Tire, the car manufacturer Chevy or the telephone company tellu, They had already decided last year to cancel their financial support for the institution.
Besides the Esso Oil Company, the bank Scotiabank or the cafeteria chain Tim Hortons, have temporarily suspended their sponsorship.
Only one company, sports equipment maker Bauer Hockey, decided this month to re-sponsor the federation after the institution nominated a woman, Catherine Henderson, as the new CEO.
Hockey Canada’s former management team resigned in October 2022 after months of pressure from fans and political groups.
It is estimated that Hockey Canada lost around 24 million Canadian dollars (18.2 million US dollars or 16.2 million Euros) per year in sponsorships, more than 40% of the federation’s income.
In a statement, Nike noted that while it will provide products to Canadian hockey players “as part of the partnership with the International Ice Hockey Federation,” the agreement with Hockey Canada “is terminated.”
The scandal made headlines in Canadian media in May last year, when it emerged that Hockey Canada had reached a financial settlement with a woman to drop a lawsuit charging eight young players from the Canadian national team with sexual assault in 2018.
A journalistic investigation later revealed not only that the Canadian Hockey Federation had paid to keep the case hidden, but that since 1989 it had maintained a segregated fund from which it paid millions of dollars to cover up other similar cases. . With information from EFE.
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