An example of all this has reached Formula 1, in particular the McLaren team. The Woking team will have animated and interactive digital advertisements on their cars throughout this season, through two small screens, weighing just 190 grams, incorporated on each side of the car, on which the brands that will be displayed according to the moment. This will have little impact on performance, since they have been adapted to the shape of the chassis, reducing any possible aerodynamic resistance.
The British team itself has pointed out that this technology, created by Seamless Digital, will be one of the features that its car will present, alternating different options from the Google Chrome brands.
“Starting with the Bahrain Grand Prix, dynamic brand technology (created by Seamless Digital) will feature in the MCL60 in all sessions, including races,” the team said, according to Motorsport Week.
“The dual screen system around the cockpit was introduced as a test feature during free practice for the 2022 United States GP and will now be a feature of the MCL60 at every event throughout the 2023 season.”
“This weekend will mark the first race where this technology will feature in an F1 race. Screens will alternate between different branding options for McLaren F1 Team sponsor Google Chrome,” they added in conclusion.
“Incurable alcohol evangelist. Unapologetic pop culture scholar. Subtly charming webaholic.”
