The Weeknd has partnered with Binance to launch its collection of non-fungible tokens
Multi-award-winning Canadian artist known as The Weeknd has announced that he has reached an agreement with Binance to create After Hours Til Dawn, the first global tour to integrate Web 3 technology to provide a better experience for fans during live shows, and the publication of a collection of NFTs.
Abel Makkonen Tesfaye, whose stage name is “The Weeknd”, will have the popular exchange as main sponsor on his upcoming tour. As part of this project, Binance has partnered with HXOUSE, an organization for creative entrepreneurs. This will help the exchange create a special collection of NFTs for the singer’s tour and special merchandise.
5% of profits from NFT’s independent fundraising veins will be donated to the XO Fund Humanitarian Fund.
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Additionally, Binance announced that it would donate $2 million to the XO Fund, which The Weeknd established earlier this year as a Global Goodwill Ambassador for the WFP – the United Nations World Food Program. .
Full details about the NFT collection and joint tour will be shared by Binance soon.
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