Quitting and resisting the consumption of sweets is a real challenge, but for someone to make a living doing it, surely they take with them one of the most enticing tasks ever seen.

Confectionery work is taken very seriously by renowned companies such as M&M, or Hershey, but also by Candy Funhouse, a Canadian company that is looking for its next ‘Chief Candy Officer’, a kind of Willy Wonka who must taste candies and give them his thumbs up.

According to the company’s CEO, Jamal Hejazi, the idea was born out of his own need to see his business grow.

“We needed someone to lead our team of candologists. A team member suggested we ask his son for some creative inspiration, and that was our moment,” he said.

And it is that the task of finding the ideal candidate for the position is not an easy thing, and it is not enough for someone to have an appetite for sweets, there are thousands of applications out there that keep on going receive the study programthrough LinkedIn.

“So far, we have received over 100,000 applications and the response has been overwhelming. The number of applicants continues to increase day by day and we can only imagine what the final number will be,” notes Hejazi, who, together with her sisters, has devised a veritable publicity strategy that has half the world talking about this exquisite work.

Although Johnny Depp doesn’t have much spare time these days, a little sweetness wouldn’t hurt; Asking the boss who this ideal candidate would be, he replied that “an essential requirement is a passion for sweets and creativity. The ideal candidate for the job would be Willy Wonka,” he said.

Sweet Dreams

The company was founded in 2018 by Hejazi and her two brothers, also the mother of this dynamic trio, taught them from the start that colors and flavors were made for taste, propelling the company to success, whose millions of people speak today.

The family wants to differentiate itself from other online competitors like Amazon, with an “authentic” mix of products, no minimum order and a strong push on social media.

“Candy Funhouse’s success on social media has led to the creation of a tight-knit social community fueled by a love of candy and pop culture,” says Hejazi, head of its 2.8 million followers on TikTok.

“Listening to our audience has been key to growing our social media accounts. We engage in active social listening to our audience and create content that, as sweets lovers, we would love to watch,” he says.

According to Hejazi himself, who is CEO but also enjoys trying the dozens of candies that arrive at his office, another factor that has contributed to Candy Funhouse’s success has been setting trends in the community and to follow to date.

He says his keys are having a young and dynamic team driven by technology, which has allowed Candy Funhouse to become the spearhead of all things candy on the internet.

“We have experienced extreme growth year after year and it has been a success from day one. If I had to highlight a few key success factors, it would be our creative and dynamic team of candy lovers who always think of the unimaginable and our amazing Candy-FUNatics community. produced on TikTok.

The sweetest work

Of course, we asked Hejazi about the specific job of the lucky winner of the $78,000 per year contract to serve as “CCO” for Candy Funhouse, here are some facts:

A. The role would involve testing 3,500 products in total (plus new inventory), or approximately 30 products per month.

B. Other parts of the job include being a brand rep and helping create the sweetest story ever told.

C. They will have an intrinsic role to play in choosing the products they sell and invent, as well as giving the CCO seal of approval to their top picks.

CVs will be accepted until August 31, 2022.